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Engaging the public on climate change – training by Climate Outreach

Engaging the Public on Climate Change - training by Climate Outreach

Climate Outreach's George Marshall

The workshop on 7th April will be led by George Marshall, founder of Climate Outreach, Europe’s leading specialist in public engagement on climate change

George is a communications advisor to the World Bank, UNFCCC and has designed national level climate communications strategies for Wales, Canada, Colombia and India. Since 2010 he has led bespoke training to over 20 local authorities in the UK and provided workshops for many others through the Local Government Association. He is the author of two books: Carbon Detox (Hamlyn Gaia 2007 ) on personal lifestyle change and carbon counting, and Don’t Even Think About It: Why Our Brains are Wired to Ignore Climate Change (Bloomsbury 2016) on the psychology of climate communications, which was described by The Guardian as “the most important book published on climate change in the past few years”.

The workshop will be fast-moving, interactive and fun, with plenty of opportunity to ask questions and discuss ideas in small groups. It will:

  • Reflect on the fundamental foundations of how to design a public engagement strategy
  • Share key findings from the research and practical experience on effective communications, especially with a view to reaching new audiences.
  • Quickly review the key messaging around personal behaviour change

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