What is #GreenArts Day?
Since 2018, Creative Carbon Scotland has hosted #GreenArts Day – a digital event to explore and celebrate the work of the community, and share with their audience members and national and international industry peers. #GreenArts Day is an annual event but #GreenArts is year round on Twitter, Instagram and Facebook, and everyone is encouraged to share their green work through using the #GreenArts hashtag.
The last #GreenArts Day took place on Wednesday 18th March 2020. #GreenArts Day is part of the programme of the Green Arts Initiative community. Find out more about our conference, community and how to get involved.
What can you expect from #Green Arts Day?
- Inspiration and community Member organisations of the Green Arts Initiative post about their work on social media, celebrating their achievements and sharing their plans for the future.
- The Launch of the Green Arts Initiative Annual Report This report synthesises our members annual reporting on the actions they’ve taken, and the ambitions they have for their environmental sustainability efforts. See below for the most recent annual report.
- Examples of Green Arts projects We release new detailed case studies about work that has been done by members of the Green Arts Initiative this year, adding up to date projects to our already extensive catalogue of case studies.
- Announcements and News #GreenArts Day is a great moment to announce new initiatives to achieve even more ambition in creating a better, more sustainable Scotland (and world). Tune in to catch announcements from Green Arts Initiative members or others.
- Questions to prompt your own green arts thinking Over the course of the day, we pose key questions that the Green Arts community is working on, challenging the cultural sector and those participating in it to develop the ideas which underpin all our efforts towards a sustainable Scottish cultural sector.
Examples, Insights and Learning from #GreenArts Day 2020
The community's 2019 Green Arts Initiative Annual Report was launched
The Green Arts Community is made up of over 220 cultural organisations in Scotland undertaking fantastic work on environmental sustainability.
Each year, members share the activities, plans, efforts, events and engagement they’ve undertaken on the subject, with their feedback forming the basis of the annual Green Arts Initiative Report.
This year, we looked at the work Green Arts Initiative members were undertaking under four themes:
- Engagement: Outreach to audiences, artists, or other organisations
- Practical: Reduce the environmental impact of running the organisation
- Artistic: Programming work that deals with environmental issues
- Advocacy: Taking a stance on issues or lobbying for systematic change
We also highlighted the challenges that the Scottish cultural community identifies as the barriers to growing their green work, and how the Green Arts Initiative can support organisations going forward.
Read the report!
Participation and Statistics from the #GreenArts Community
At Creative Carbon Scotland, we’re aware that with lots of other messages, news and opportunities to share through communications channels, it can be difficult for members of the Green Arts Initiative to find the right opportunity to share their green work.
By organising and supporting a single point of focus in #GreenArts Day, we hope that we can compound the impact of individual cultural organisations talking about environmental sustainability, grow the connections and sustainability collaborations between cultural organisations, and highlight the great work of the sector to those in the ‘sustainability world’.
Some rough statistics for #GreenArts Day 2020:
- 400 posts using #GreenArts on Twitter and Instagram on the day itself
- A reach of nearly 800,000 accounts across Facebook, Instagram, and Twitter and over 1.5 million impressions
- The most popular post had over 100 likes
- Tweets from the @CCScotland Twitter account generated over 600,000 impressions
Best-in-Class Examples from the Community
We had some fantastic blogs written for #GreenArts Day 2020. Here are some of our favourites:
Twitter is the primary social medium through which members participated in #GreenArts Day, and how they tend to communicate their green arts work throughout the year.
Some of the most effective tweets were those that showed specifically and personally what work they were doing and why it matters.
Lung Ha Theatre shared some images of their recycled props and costumes:
While Chamber Music Scotland shared photos from their Transplanted project:
This Twitter ‘moment‘ collects other examples of the activity that took place over the day.
The visual-led medium provides a great opportunity to showcase buildings, surrounding environment, or the more aesthetically-pleasing aspects of different activities.
We enjoyed this fun contribution from Red Note Ensemble:
Although less popular among the majority of our sector-facing Green Arts audience, Facebook is a great medium for reaching out to members of the public for those with a greater community-focus. We appreciated these recommendations from Spring Fling.
Spring Fling takes place across the vast region of Dumfries & Galloway. We encourage our visitors to use greener…
Posted by Spring Fling on Wednesday, 18 March 2020
Reflections on #GreenArts Day 2020 and Top Tips for Future #GreenArts
At Creative Carbon Scotland, we’re keen for #GreenArts to be celebrated year-round, and become the regular way through which the sector connects around their shared green ambitions.
Whether preparing for the next #GreenArts day, or tweeting for the first time about green arts work, here are some top tips:
- Take a look at #GreenArts on the social media platform of your choice – see what is already out there, what does well, and get some ideas!
- Use video, GIFs and images to increase engagement with your social media posts – there’s lots of evidence that people are more likely to click on posts that have some form of media.
- Add image descriptions to ensure your posts are accessible to all social media users.
- Connect with other organisations, themes or campaigns aligned with your work (such as #EarthHour or @ScotGovClimate), and see what relevant awareness days and weeks are happening.
- Tag @CCScotland in the text or image on Twitter or Instagram and @CreativeCarbonScotland on Facebook