#GreenArts Day 2019 – How are YOU celebrating the creative community going green?
How do YOU do #GreenArts? #GreenArts Day 2019 was held on Thursday 14 March, it was a huge an online celebration of the arts & cultural sector and its contribution to making a better and more sustainable Scotland.
#GreenArts is about Scotland’s Green Arts community sharing what they’re doing to improve their environmental performance, learning from others about what sustainability in the arts looks like and how arts & culture are helping achieve sustainability aims. We launched the Green Arts Initiative 2018 report which shows just some of the fantastic work being done by the 220 members of the Initiative.
#GreenArts Day 2019
#GreenArts Day 2019 saw an amazing amount of fantastic work being showcased by the Green Arts community right across Scotland. However ‘#GreenArts is for life not just Green Arts Day’, and we encourage you to connect with and learn from fellow members of the green arts community year round:
Green Arts Initiative Annual Report:
The creative community going greener
The Green Arts Initiative Annual Report showcases how the Green Arts community is making a positive contribution to a better, environmentally sustainable, society.
The report is compiled from responses collected from our members from across Scotland it shows the action that is being taken, and helps us to understand the needs of the community so that we can keep improving our support.
Sustainability on stage (and tour and in gallery and on radio)
The Green Arts community is increasingly taking on addressing themes of the climate crisis and sustainability through their programming, performances and other activities, for example:
We commissioned and presented ‘Arctic Oil’, a new production, which contained themes and issues surrounding environmental sustainability.
We co-commissioned (with Music in Peebles) composer Esther Swift to write a piece of music about the impact of climate change and flooding on the Peebles community. The piece was premiered by the Brodick Quartet, and was performed alongside a video created by Tom Swift. The piece was well-received within Peebles and has subsequently been performed on BBC Radio.
Enterprise Music Scotland
The Green Arts Community
- A wide range of art forms with Theatre (22%), Visual Arts (15%), Festivals (14%) the most represented.
- 64% are reducing energy consumption
- 79% are tackling waste and material consumption
- 1 in 5 are taking action on their water use.
- 59% are monitoring and reducing staff travel-related emissions
- 32% are working on the travel-related emissions of their artists & performers
- 13% are helping support the sustainability of their audiences travel.
We operate bus tours for Spring Fling Open Studios to make the event more accessible and reduce carbon emissions.
Upland Arts Development CIC
Coming up next
It’s been a good year for the Green Arts Initiative and it’s clear that the sector is going beyond quick wins to look at how sustainability can be embedded in operations and artistic programming. For the next year we’re looking forward to seeing the plans that our members have told us about coming to fruition including:
- Saving energy through installing secondary glazing across offices and putting timers on lights
- Reducing waste by working with promoters and venues to reduce the need for printed materials
- Supporting sustainable transport by ensuring public programmes are entirely accessible by public transport
- Engaging wider through organising networking on the topic of making work for young people on climate change
Want to join the Green Arts Initiative?
The Green Arts Initiative is a community of practice of cultural organisations in Scotland, committed to reducing their environmental impact. It is free for any cultural organisation in Scotland to join and participate in the Green Arts Initiative. To find out more, and to become part of the community, head on over to our project page. We currently have 220 members from across Scotland, and we guarantee you’ll spot some you already know on our interactive map.
Examples, Insights and Learning from #GreenArts Day 2019
The community’s 2018/19 Green Arts Initiative Annual Report was launched
This year, we focused on sharing the stories around the different initiatives individual organisations had designed and undertaken themselves – from reducing water waste, to redesigning how they tour productions.
We also highlighted the challenges that the Scottish cultural community identifies as the barriers to growing their green work, and how the Green Arts Initiative can support organisations going forward.
New, in-depth case studies from Green Arts Initiative members were published
Sharing stories of success and struggles are a key way through which we can can communicate and learn about how the cultural sector is taking on climate change and sustainability
We launched a series of diverse case studies, written by members, for members on #GreenArts Day:
Take a look at all our case studies. At Creative Carbon Scotland, we’re keen to share the great green work of Scotland’s cultural community as much as we can – co-creating and hosting case studies, or helping to share those which exist on organisation’s own websites. Get in touch with firstname.lastname@example.org to talk about how we can help.
Participation and Statistics from the #GreenArts Community
At Creative Carbon Scotland, we’re aware that with lots of other messages, news and opportunities to share through communications channels, it can be difficult for members of the Green Arts Initiative to find the right opportunity to share their green work.
By organising and supporting a single point of focus in #GreenArts Day, we hope that we can compound the impact of individual cultural organisations talking about environmental sustainability, grow the connections and sustainability collaborations between cultural organisations, and highlight the great work of the sector to those in the ‘sustainability world’.
Some rough statistics for #GreenArts Day 2019:
- Over 325 mentions of #GreenArts on Twitter, Instagram and Facebook on the day itself
- A reach of over 500,000 accounts
- Creative Carbon Scotland’s most popular tweet reached over 35,000 people:
Best-in-Class Examples from the Community
Twitter is the primary social medium through which members participated in #GreenArts Day, and how they tend to communicate their green arts work throughout the year.
From photos of recycling spaces, images and videos of climate change-themed programming, organisations sharing the specific ways through which they are taking on environmental sustainability were most effective.
This Twitter ‘moment‘ collects other examples of the activity that took place over the day: there were lots of highlights throughout!
The visual-led medium provides a great opportunity to showcase buildings, surrounding environment, or the more aesthetically-pleasing aspects of different activities.
Lots of our members shouted about their participation in the community via Instagram, adding the Green Arts Initiative logo to images of their buildings or activities.
Although less popular among the majority of our sector-facing Green Arts audience, Facebook is a great medium for reaching out to members of the public for those with a greater community-focus.
Reflections on #GreenArts Day 2019 and Top Tips for Future #GreenArts
From the extent of the activity and the topics discussed on #GreenArts Day it’s clear that the cultural sector is going beyond quick wins to look at how sustainability can be embedded in operations and artistic programming.
At Creative Carbon Scotland, we’re keen for #GreenArts to be celebrated year-round, and become the regular way through which the sector connects around their shared green ambitions.
Whether preparing for the next #GreenArts day, or tweeting for the first time about green arts work, here are some top tips:
- Take a look at #GreenArts on the social media platform of your choice – see what is already out there, what does well, and get some ideas!
- Use video, GIFs and images to increase engagement with your social media posts – there’s lots of evidence that people are more likely to click on posts that have some form of media.
- Make sure you add image descriptions to ensure your posts are accessible to all social media users.
- Connect with other organisations, themes or campaigns aligned with your work (such as #EarthHour or @ScotGovClimate), and see what relevant awareness days and weeks are happening.
- Tag @CCScotland in the text or image!
Take a look at the full Twitter ‘Moment’ to get a sense of #GreenArts Day 2019, and get some ideas for your own #GreenArts communications