Case Study: Saughtonhall Drama Group and Audience Travel

9th February 2016

Saughtonhall Drama Group is based at Saughtonhall Church in the south of Edinburgh. In a past production, they considered the impact of audience travel when planning their publicity around their performances.

Director Morag Simpson said:

“Our preview article in the Edinburgh Evening news was linked to the fact that we are a green venue. We took the opportunity to encourage people to come by the new tram which has a stop only about 300m from our venue. Talking to some of the audience in our outdoor café pre show they mentioned they had never thought of using the tram before they saw the article. As a result they had left their car at home and found the tram a great way to travel”

Morag added that the content of the show also demonstrated some humorous green transport options:

“The only transport that features on stage in this play is a wheelbarrow, which is pretty eco friendly as it uses no carbon fuel. However a wheelbarrow is probably not the best way to get out from the centre of city to come and enjoy this really amusing comedy, so I would recommend those coming use the tram!”

If audiences are travelling to your production or event, consider giving them some guidance on how to get there in a sustainable manner. For another good example of this kind of engagement with audiences, check out the ‘Getting Here’ guide of the Edinburgh Mela.


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