Case Study: Communication and Engagement – Centre for Contemporary Arts
Glasgow's Centre for Contemporary Arts is engaging a variety of their stakeholders in their efforts on environmental sustainability, and expanding the impact of their work.
Staff and Tenants
In its efforts to become a leader in the field, CCA has focused on reducing the environmental impact of those who use the building every day. Some of these initiatives include:
- Staff training and incentive schemes for sustainability.
- A new bike rack plus ‘cycle to work’ promotions.
- Increased liaison with tenants, venues and suppliers to build up a support network for a sustainable future.
In creating positive incentives and initiatives for those within the CCA, the social and community sustainability of the organisation is strengthened, as well its reduction in environmental impact. In training and encouraging members of these teams, sustainability knowledge is transferred and expanded for the individual, and sustainability goals are more equipped to be realised for the organisation!
The sustainability stance of the organisation is also made visible to audiences: to those wanting to find out more about CCA, and those interested in hiring a venue space. The commitments and efforts of the arts venue is communicated through various pages on their website, embedded into existing information on venue hire and the organisation’s ‘about’ page. This ensures the identification of sustainability across CCA activities, as well as allowing them to highlight their green work to all their various users:
“CCA is committed to the environment and on top of our long-running engagement with Green activities, we have now created an ambitious Environmental Policy with the help of Creative Carbon Scotland and the Green Arts Initiative. Through the implementation of this, we hope to become a leader and a role model for arts organisations across Scotland and the UK.”
This ultimately directs visitors to their Environmental Policy Public Statement, which details more thoroughly how they aim to achieve their sustainability goals.
It’s also part of the CCA’s future plans to specifically highlight their ‘Green Ambitions’ to the public: emphasising that their sustainability work is both internally driven and outward facing.
The Centre for Contemporary Arts is a multi-arts venue based in Glasgow that has hosted exhibitions, film, music, literature, spoken word, festivals and Gaelic events since 1992. The building is also home to a variety of ‘Cultural Tenants’, the majority of which are other cultural or artistic organisations.
Image: ©Xabier Cld, CCA, Glasgow, 2011.