Guide to Measuring Audience Travel

23rd August 2013

Blog: Tracking your Travel 1

Audience travel is for most cultural organisations the largest single source of carbon emissions – for the Edinburgh Festivals it was estimated at 95% in 2010! Although audience travel is not something you can control, and we aren’t suggesting you should try to reduce the number of people attending your events, there are things you can do to influence how audiences travel to you.

What’s more, this may well have a knock-on effect in the rest of their lives as people realise that sustainable and public transport does work and is convenient and that other people regularly cycle, walk, car share or use public transport. In this way cultural organisations can contribute very directly to shaping a sustainable Scotland.

We have developed this guide to make it as simple as possible for you to gather and collate audience travel data. If you follow the steps provided you will have the right information to enter into the Julie’s Bicycle IG Tools and calculate your audience travel carbon footprint, as well as having useful marketing material.

Click here to download the CCS Guide to Measuring Audience Travel

You can also download the following templates and tables which will held you gather and collate your audience travel data:

Audience Travel Survey Template

Audience Travel Survey Table

Audience Travel Survey Spreadsheet (with added formula)

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About Creative Carbon Scotland

We believe cultural and creative organisations have a significant influencing power to help shape a sustainable Scotland for the 21st century.

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Supported by

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A project initiated by Edinburgh’s Festivals with key partners the Federation of Scottish Theatre and Scottish Contemporary Art Network

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